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Editor's view: Here’s to the outliers

  • Opinion
  • December 19, 2017
  • Sarah Dunn
Editor's view: Here’s to the outliers

Driving through the central North Island towards Wellington one day a few years back, I passed a shop which claimed to sell computer systems and firewood. The premises were a former service station painted rose pink. It sounds like something out of a dream, but I remember it clearly.

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Editor's view: The vital importance of glitter

  • Opinion
  • December 7, 2017
  • Sarah Dunn
Editor's view: The vital importance of glitter

Glittery celebrations like New Zealand Fashion Week aren't just fluff and fun argues NZ Retail and The Register editor Sarah Dunn. They're a vital opportunity to capture shoppers' sustained attention and articulate your brand.

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