Driving through the central North Island towards Wellington one day a few years back, I passed a shop which claimed to sell computer systems and firewood. The premises were a former service station painted rose pink. It sounds like something out of a dream, but I remember it clearly.
Glittery celebrations like New Zealand Fashion Week aren't just fluff and fun argues NZ Retail and The Register editor Sarah Dunn. They're a vital opportunity to capture shoppers' sustained attention and articulate your brand.