Tech giant Samsung's New York flagship store is a bold reimagining of retail - in fact, it might not even be classed as retail by some accounts. The shop doesn't stock any Samsung products. Instead, the three floor, 40,000 square foot space is called an "immersive culture centre" or in other words - the ultimate experiential store.
Young Male Entrepreneur of the Year, law student and New Zealand representative in business strategy, Jesse Medcalf, discusses why retailers need to keep up to date with technology to retain Millennial engagement and loyalty.
It once was nothing but a science-fiction fan’s dream, but now it’s happening. With the first headsets available for presale via electronics store Noel Leeming last weekend, virtual reality has become a consumer reality. The Samsung Gear VR Innovator Edition, which goes on sale in June, is the first headset of its kind to be sold in New Zealand, paving the way for an inevitably expanding market as other devices by Oculus, Microsoft and Sony join the party next year.
The Register’s own Elly Strang donned one of the first sets of Samsung Gear virtual reality goggles to appear on our shores. This is what she saw when she headed along for a sneak preview at Noel Leeming.