The 11th of November is Singles’ Day or Guanggun Jie – an ecommerce shopping occasion which now dwarfs even the mighty Black Friday. Sales this year are expected to top $20 billion.
Yesshop is New Zealand’s only dedicated television shopping company and the only retailer to rely on television as its primary sales and marketing platform. Its shopping channel is complemented by a website - about half of its sales come through as phone orders, and the other half are made online. The South Korean-owned company expanded into Australia earlier this year. Yesshop’s head of media strategy Clara Ng shared the inside story.
Some retailers are blaming technology for falling sales when really, they should be examining their in-store experience, says Juanita Neville-Te Rito from The Retail Collective.
Auckland is undoubtedly New Zealand's centre of commerce, but outside the super city, retail sales are spread more evenly. In an infographic, we map the money spent on retail by geographic location.