Queensland start-up Shop My Town launched in April 2015 to put local retailers on the map, through social media, websites and training. Founder Melody Jarvis says she plans to launch the Shop My Town model in New Zealand in 2017. We asked her how it’s going to work.
On the eve of the 48th annual National Agricultural Fieldays, activity at Mystery Creek is bustling for what is the biggest and most important event for provincial New Zealand retailers. Fieldays runs from June 15-18 this year.
The word from retailers targeting farmers is that the low dairy payout has yet to filter through, but challenges may lie ahead. Fonterra’s forecast of its 2015-16 Farmgate Milk price dropped from $5.25 to $3.85 earlier this year, leading to a cut in income that DairyNZ chief executive Tim Mackle puts at around $150,000 per farm.
The dairy payout for farmers has dropped, which means those in the dairy industry will be tightening their purse strings - particularly in New Zealand’s rural regions. We talk to a senior economist about just how much of an effect this will have on retail sales.