Retail can learn a lot from New Zealand’s booming hospitality sector. Food and beverage offerings are being used more and more to attract customers and make them feel at ease, so when Hamilton café Hayes Common Eatery won the Red Awards’ Supreme Award, we jumped at the chance to share its secrets – and those of other Red Awards winners - with retailers.
The creators of New Zealand’s most stylish, attractive and effective retail spaces were celebrated at the 2015 Red Awards on Saturday at Auckland’s swanky Mantells on the Water. More than 150 attendees from within the retail design and shopfitting industry turned out, and television journalist Hilary Barry hosted the event.
The Red Awards celebrating excellence in retail design are fast approaching. We speak to one of the entrants about what they think sets them apart from the rest, and explore the new theme that’s emerging with retail spaces - combining elements like coffee and clothes within one shop.
Retailers with an outstanding store interior have one more day to enter the Red Awards celebrating excellence in design. Entries close at 5pm tomorrow.