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Q&A with Superette: The importance of social media

  • News
  • September 4, 2017
Q&A with Superette: The importance of social media

Superette has long been a top player in social media. The clothing retailer has a social reach of nearly 100,000. We spoke to Superette owner James Rigden about the importance of reaching out to your consumer via different platforms.

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Designer Wardrobe's successful snowball effect

  • News
  • May 31, 2017
  • Courtney Devereux
Designer Wardrobe's successful snowball effect

Ecommerce fashion marketplace, Designer Wardrobe, has successfully raised 1.7 million through online private equity marketplace Snowball Effect. We spoke to founder Donielle Brooke about her plans for the investment.

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A Q&A with Hastings' the Little Red Bookshop

  • News
  • May 5, 2016
  • Elly Strang
A Q&A with Hastings' the Little Red Bookshop

As part of our series on retailing in Heartland New Zealand, the Little Red Bookshop in Hastings owner Siobhan Mccormack discusses retailing as an independent bookshop in a provincial town and the highs and lows that come with it.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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How one woman is solving the achilles heel of the women's shoe industry

  • News
  • April 19, 2016
  • Elly Strang
How one woman is solving the achilles heel of the women's shoe industry

Can you imagine being a woman who can only find mens shoes in her size? That was the reality for Staavias founder Gustavia Lui, who would have to wear jandals to work due to the gap in the market for women with size 11 feet and up. However, the 28-year-old from Manuwera, South Auckland has since created her own line of shoes specifically for women with "plus-size" feet called Staavias. We had a chat to her about her journey.

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D.Vice's founder on being in the sex toy store business

  • News
  • January 19, 2016
  • Jonathan Cotton
D.Vice's founder on being in the sex toy store business

D.Vice is a nationwide chain of successful women-friendly, pornography-free sex toy stores, with the company recently scoring an accolade at Retail NZ's Top Shop Awards. The company runs into many challenges in its line of work, such as not being able to advertise on Facebook. Its founder discusses the ups and downs of being in its type of business.

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