Imagine a customer entering your store and being instantly greeted with a personalised welcome message. Digital strategy and data leader at PwC, Greg Doone, explains how this vision can become a reality.
The Government has begun to zero in on tax issues surrounding online purchases with a discussion document about GST. However, the document is focused on digital goods for now, not physical ones – leaving some feeling a bit perturbed about where priorities lie.
Prime Minister John Key says closing the GST loophole is a matter of when, not if, as New Zealand officials are working closely with Australian officials. He says the GST threshold is going to have to come down to ensure there’s an even playing field for businesses.
PwC’s Golden Age index has this week revealed that New Zealand as a whole is employing more older workers than just about any other country, but the retail industry still skews young. As New Zealand’s population continues to age, retailers may stand to miss out on the customer service and expertise offered by older workers.
The Interactive Advertising Bureau’s chief executive Adrian Pickstock revealed a fast-growing digital ad spend at the retail-specific “Vertical Snapshot” presentation with PwC on May 27.