Queensland start-up Shop My Town launched in April 2015 to put local retailers on the map, through social media, websites and training. Founder Melody Jarvis says she plans to launch the Shop My Town model in New Zealand in 2017. We asked her how it’s going to work.
Retail sales make up over 40 percent of New Zealand's $18 billion domestic tourist spend and almost 30 percent of the $12 billion international visitor spend. As part of a feature on retailing in Heartland New Zealand, we spoke with Tourism Industry Association New Zealand (TIA) chief executive Chris Roberts about how to encourage travellers off the beaten track and into smaller towns.
For retailers in New Zealand’s largest cities, the Easter break may be just another weekend, sales-wise. But for smaller towns around the country, the holiday is a goldmine in terms of tourism spending, yet many shops are forced to shut for two days out of four.