It might not be the biggest event on the local calendar, but retailers love a themed holiday and Halloween offers boundless opportunities for creativity.
From ice-skating rinks to winter wellness workshops to Lego play spaces, malls around the country are coming up with some pretty cute winter promos to entice shoppers out their doors.
Staff at independent outdoor gear retailer Outfitters were astounded when a large, suspiciously chalky-looking crevasse opened up right outside their store. Owner Neil Stichbury spoke to us about this mysterious weather event.
On Saturday, live bands played live in music stores around the country, retailers were stretched to capacity and vinyl addicts rejoiced. Was there some kind of music-oriented national holiday on Saturday? Unofficially, yes – it was Record Store Day.
Promotions have a huge role to play in retail and are significant drivers of behaviour for consumers. Antony Ede, head of data analytics at consumer demand agency TRA, shares some tips on how retailers can best manage their promotions.