Data digest: what is the perception of value?

  • News
  • August 13, 2015
  • Elly Strang
Data digest: what is the perception of value?

The value of an item is often in the eye of the beholder – or the company marketing it. Take lobster, for example. In the 17th century, lobster was a food served to lowly prisoners and servants and only became a luxurious, exotic dish after a rebrand in the late 1900s. We look at how the value of a product is created and perceived.

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