The Register

With the temperature warming up, L&P is looking to make the most of Kiwis reaching for a drink by rolling out a new-look logo and bottle by Marx Design, as well as a new flavour to match. We talk to L&P marketing manager Angela Broad and head of marketing at Coca-Cola Amatil Leigh Moss about why now for the rebrand, remaining true to the iconic beverage and introducing a new flavour.

April Fool’s Day is the gift that keeps on giving, as more and more companies use the day to get silly with online content. Miz Mooz shoes went the extra mile and dedicated an entire ad to its “Selfie Shoes,” a shoe that has a dock you can insert your smartphone into to take a “shoefie.”