Peter Alexander's St Lukes store is getting spooky with its visual merchandising. Its window has a Nightmare on Elm Street look this week. If you've got or seen a great store or mall display, why not show it off on The Register? Just email a
Peter Alexander is primarily known for its whimsical and feminine pyjamas, so bringing its dachshund mascot into the business model was a bold move. We think it’s pulled it off with this sweet display.