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Using colour to identify customer preferences

  • Opinion
  • March 15, 2016
  • Piritta Törrö
Using colour to identify customer preferences

Colour-matching system Pantone is well-known for leading the way in colour trends. This year, it announced two complementing shades as its ‘Colour of the year’ – rose quartz, and a lilac blue named Serenity. Its colour expert Lee Eiseman spoke at the 2016 International Home + Housewares Show in Chicago earlier this month.

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Pantone's colour secrets shared at the 2015 International Home + Housewares Show

  • Opinion
  • March 16, 2015
  • Piritta Törrö
Pantone's colour secrets shared at the 2015 International Home + Housewares Show

Pantone is an American company known for its widely-used colour matching system and its trendsetting "Colour of the year" releases. Executive director Leatrice Eiseman spoke last Monday at the 2015 International Home + Housewares Show in Chicago about developing colour and design trends.

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