The chromatic pairing of black and yellow has become instantly recognisable as Pak'n Save's iconic stickman in the Kiwi retail industry. However, this year, in a show of support for the New Zealand Breast Cancer Foundation (NZBCF), Pak 'n Save will set aside its colour allegiance and turn its 'Number 8 wire' ad pink in the ten days leading up to the annual Pink Ribbon Appeal, which takes place on 9 and 10 October this year.
It’s been 30 years since Pak’n Save was founded in Kaitaia during 1985. The discount supermarket is part of Foodstuffs, which says the concept was based on an American format where stores resemble a “food barn” or warehouse which buys product in bulk.
French supermarkets are now barred from deliberately spoiling unsold food so it cannot be eaten. France’s parliament has voted unanimously to ban its supermarkets from throwing away or destroying unsold food. Instead, they must donate it to a charity or repurpose it as animal feed.
How do you make sure you achieve immediate, meaningful sales results at the same time as creating a brand that Kiwis truly love and support on an ongoing basis?