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Pak'n Save's stickman goes pink

  • Checkout
  • October 1, 2015
  • StopPress Team
Pak'n Save's stickman goes pink

The chromatic pairing of black and yellow has become instantly recognisable as Pak'n Save's iconic stickman in the Kiwi retail industry. However, this year, in a show of support for the New Zealand Breast Cancer Foundation (NZBCF), Pak 'n Save will set aside its colour allegiance and turn its 'Number 8 wire' ad pink in the ten days leading up to the annual Pink Ribbon Appeal, which takes place on 9 and 10 October this year.

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Pak’n Save hits a milestone birthday

  • News
  • August 10, 2015
  • Sarah Dunn
Pak’n Save hits a milestone birthday

It’s been 30 years since Pak’n Save was founded in Kaitaia during 1985. The discount supermarket is part of Foodstuffs, which says the concept was based on an American format where stores resemble a “food barn” or warehouse which buys product in bulk.

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Supermarkets in France banned from throwing away food

  • Checkout
  • May 26, 2015
  • Elly Strang
Supermarkets in France banned from throwing away food

French supermarkets are now barred from deliberately spoiling unsold food so it cannot be eaten. France’s parliament has voted unanimously to ban its supermarkets from throwing away or destroying unsold food. Instead, they must donate it to a charity or repurpose it as animal feed.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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FCB's general manager of retail spills the story behind the stickman

  • Opinion
  • February 27, 2015
  • Kamran Kazalbash
FCB's general manager of retail spills the story behind the stickman

How do you make sure you achieve immediate, meaningful sales results at the same time as creating a brand that Kiwis truly love and support on an ongoing basis?

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