Music. It’s always there, but it’s not often we stop to think about the effect it has on our environment. Mark Cowie, New Zealand operations manager for Recycle Boutique talks about how they use music targeted to their demographic to add to the in-store experience.
Em-Haley Walker is New Zealand singer/songwriter Theia. The Christchurch-born singer has already had several hits, with her most popular single Roam recently hitting 10 million plays on Spotify. With support from music licensing organisation OneMusic, Theia spoke to Courtney Devereux about the iceberg that is the music industry and how important royalties are to her career.
Music is an essential part of the retail atmosphere, and playing the right tunes will immerse your customer in a shopping experience that reinforces your brand and encourages sales.
Sound, above all else, has a unique power that speaks to human emotion. It’s the first thing shoppers notice when they enter a store, and stays with them after they leave.
Music is important for all retail sectors, but what are the rules and regulations behind this massive industry and being able to use music to the advantage of your business and brand?