Founded in 2014, Burger Burger shook up Auckland’s hospitality scene with its affordable burgers and shakes and cheeky personality. It has now expanded to include a restaurant focused on ocean-sourced fare called Fish Fish. Kiwis are clearly huge fans, as Burger Burger has amassed more than 40,000 followers across Facebook and Instagram. Co-founder and creative director Mimi Gilmour discusses the company’s digital approach.
A home improvement business might seem like an unlikely digital star, but Mitre 10 has proved otherwise. It has become a formidable force on social media, from its ‘Easy As’ DIY videos on YouTube to its ‘show us the results’ posts on Facebook. We talked to general manager of marketing Dave Elliott about its omnichannel offering.
Founded more than 100 years ago, Farmers is one of New Zealand’s best-known heritage retailers. It has flourished under conditions which have seen competitors like Wellington’s Kirkcaldie & Stains fall, and is now adapting to omnichannel. We heard from Michael Power, Farmers chief financial officer.
Yesshop is New Zealand’s only dedicated television shopping company and the only retailer to rely on television as its primary sales and marketing platform. Its shopping channel is complemented by a website - about half of its sales come through as phone orders, and the other half are made online. The South Korean-owned company expanded into Australia earlier this year. Yesshop’s head of media strategy Clara Ng shared the inside story.
The Body Shop is one of New Zealand’s most well-recognised beauty brands, with 28 stores nationwide and a Facebook following of more than five million. Founded in 1976 in Britain, it has built its empire on selling naturally-scented beauty products and having a strong environmental focus. Head franchisee of The Body Shop New Zealand, Barrie Thomas, shed some light on what it’s doing digitally.