Domain names are not something that people think a lot about, but they're used every day online. NZRS Ltd's CMO David Morrison explains what retailers need to know about domains.
David Morrison is the CMO for NZRS Ltd, the organisation responsible for the technical operation of the .nz country code Top Level Domain (ccTLD). NZRS Ltd is a subsidiary of InternetNZ. The Register asked him what retailers needed to know about domain names.
Early in 2015, Google began a change that affects how websites are prioritised in search results when searching from a mobile device. The impact of this change is that websites that are not considered ‘mobile-friendly’ will be given a lower priority than sites that are. In this post, brought to you by NZRS, we look at what this means for retailers.