Noel Leeming’s Massive Sellout is back for another year and for those who aren't too keen on getting among the crowds, the retailer is offering a VIP experience with a Noel Leeming worker to do the shopping for them.
Noel Leeming ongoing focus on customer service shines through in a new TVC by FCB and production company Fish and Clips, which shows a young woman being taught how to benefit from her Fitbit.
Noel Leeming chief executive Tim Edwards wants customers to know that the electronics retailer has more to offer than box-shaped gadgets. A TVC to launch on Sunday puts the spotlight on Noel Leeming’s services, which include in-store tutorials, plus more than 40 outbound “specialists” who make home visits to help customers install and use sophisticated devices.
In 2014, Noel Leeming took a break from the regular retail approach of shouting about price and product to revamp its brand and launch a platform that focused on explaining what the items in store—and their underlying technology—enabled. This repositioning cost the company around $5 million, and it is now looking to build on this investment by rolling out a series of new spots that again focus on telling the stories of the products.
Noel Leeming and PriceMe have revealed their top picks for what consumers will be buying this Christmas. Hot products include wearables, Lego and Nespresso machines.