Noel Leeming’s Massive Sellout is back for another year and for those who aren't too keen on getting among the crowds, the retailer is offering a VIP experience with a Noel Leeming worker to do the shopping for them.
Noel Leeming ongoing focus on customer service shines through in a new TVC by FCB and production company Fish and Clips, which shows a young woman being taught how to benefit from her Fitbit.
Noel Leeming chief executive Tim Edwards wants customers to know that the electronics retailer has more to offer than box-shaped gadgets. A TVC to launch on Sunday puts the spotlight on Noel Leeming’s services, which include in-store tutorials, plus more than 40 outbound “specialists” who make home visits to help customers install and use sophisticated devices.
In 2014, Noel Leeming took a break from the regular retail approach of shouting about price and product to revamp its brand and launch a platform that focused on explaining what the items in store—and their underlying technology—enabled. This repositioning cost the company around $5 million, and it is now looking to build on this investment by rolling out a series of new spots that again focus on telling the stories of the products.