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Nielsen: Kiwis prefer optimism and local brands

  • News
  • August 17, 2017
Nielsen: Kiwis prefer optimism and local brands

Marketing teams are constantly striving to engage with their audience through brand reputation, but according to Nielsen, Kiwis are more relaxed and optimistic than our peers, so how should that factor into how you project your brand?

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Why media trends in New Zealand shouldn’t be ignored

  • News
  • June 1, 2017
  • Courtney Devereux
Why media trends in New Zealand shouldn’t be ignored

Nielsen’s 2016 Insight New Zealand Media Trends study shows that the use of digital platforms is steadily growing through the country. So how can businesses use these platforms to connect with their consumers?

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Nielsen expands its liquor benchmark

  • News
  • May 17, 2017
  • The Register team
Nielsen expands its liquor benchmark

Global performance management company, Nielsen Holdings, has announced the expansion of its liquor benchmark with the addition of Super Liquor.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Size isn't everything, so retailers need to focus on the shopping experience

  • Research
  • July 7, 2016
  • Will Bowman
Size isn't everything, so retailers need to focus on the shopping experience

The days of bigger being better are in their final chapters as the last 10-15 years have seen a rapid evolution in the retail store model. Recent data from Nielsen looks at the factors that have had the most powerful effect on the landscape and discuss how retailers can stay ahead of the change.

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Nielsen: Customers reign supreme online

  • News
  • June 30, 2016
  • Will Bowman
Nielsen: Customers reign supreme online

As consumers become more savvy, the migration to shopping online nears a tipping point in New Zealand with over 2 million people purchasing goods and services over the internet. The latest data from Nielsen follows a shift from the retailer dictating behaviour to the consumer taking control of their buying habits.

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