Marketing teams are constantly striving to engage with their audience through brand reputation, but according to Nielsen, Kiwis are more relaxed and optimistic than our peers, so how should that factor into how you project your brand?
Nielsen’s 2016 Insight New Zealand Media Trends study shows that the use of digital platforms is steadily growing through the country. So how can businesses use these platforms to connect with their consumers?
The days of bigger being better are in their final chapters as the last 10-15 years have seen a rapid evolution in the retail store model. Recent data from Nielsen looks at the factors that have had the most powerful effect on the landscape and discuss how retailers can stay ahead of the change.
As consumers become more savvy, the migration to shopping online nears a tipping point in New Zealand with over 2 million people purchasing goods and services over the internet. The latest data from Nielsen follows a shift from the retailer dictating behaviour to the consumer taking control of their buying habits.