The shiny new, two level Topshop Topman store opened in Wellington today and the queue down Lambton Quay is almost as long as the one on Queen Street at the Auckland store opening last year.
Doing business in a small town is hard, even if you are a well-known brand. Te Kuiti’s Mitre 10 owner Vaughan Wheeler displayed true number eight wire mentality and Kiwi gumption to bring his dream of a new store to reality.
Collected sells just about everything. The brainchild of interior stylist, magazine writer and TV presenter LeeAnn Yare, it contain homewares, art, vintage items, books, shoes and bags, jewellery and more. It’s now moved into a large warehouse space in Newmarket.
Fast-fashion lovers have been waiting with bated breath for Swedish global giant H&M to announce an opening date for its Sylvia Park store. While that hasn’t yet happened, it was available for questions from New Zealand media this week, and offered a peek at its range at a separate location in Parnell.
It's no easy feat opening a new store, and often the "build it and they will come" reasoning doesn't work. Vend's retail expert, Francesca Nicasio, explains how retailers who are branching out can help drive customer attention and foot traffic towards their new locations.