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Are you nesting? Emerging trend suggests retailers should tap into values and vanity

  • News
  • February 24, 2016
  • Erin McKenzie
Are you nesting? Emerging trend suggests retailers should tap into values and vanity
Farmers new homeware range

Since the recession, consumers' perceptions of value has changed and a 'nesting' trend has emerged in housing and homewares. Big brands like Farmers and The Warehouse are leveraging this trend, with both recently launching their own aspirational homeware ranges that look like something straight out of a Pinterest board.

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