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Online retail spending in New Zealand is exceeding NZ$3 billion, according to BNZ, and “digital addiction” is a growing trend. Eight out of 10 consumers globally use a computer, smartphone, tablet or in-store technology when shopping. This is called “omnishopping”.

Mobile shopping isn’t the way of the future – it’s happening right now. Contributor Leigh Stockton looks at how New Zealand retailers and their customers have adapted to mobile technology, and how those behind the curve can learn from the early adopters.