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Bricks and WiFi: Connecting at a distance

  • Technology
  • November 15, 2016
  • Jessica-Belle Greer
Bricks and WiFi: Connecting at a distance

It’s no surprise by now that most consumers grip their smartphones tightly when walking around the local shops. Around 82 percent of American shoppers turn to their smartphones to make purchasing decisions and in our world of connectivity, WiFi is all but expected by New Zealand customers at the mall. So how can retailers provide this service, gather insights and not come across as too creepy either?

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Four fixable mistakes in mobile commerce

  • Opinion
  • July 20, 2016
  • Francesca Nicasio
Four fixable mistakes in mobile commerce

Mobile shopping is now ubiquitous, but not every retailer has got the hang of mobile ecommerce, says Vend's retail expert Francesca Nicasio says. She lists four common mistakes and their solutions.

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#NRF16: Thoughts direct from Retail's Biggest Show

  • Opinion
  • January 21, 2016
  • Scott Bradley
#NRF16: Thoughts direct from Retail's Biggest Show

New Zealand-based customer personalisation company VMob had a presence at the National Retail Federation’s Big Show this year. More than 33,000 attendees experienced the show, which was held in New York from January 17-20. Here are some thoughts from VMob chief executive Scott Bradley as he mans the display on days one and two.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Some very particular phones for your very particular needs

  • Checkout
  • December 17, 2015
  • Henry Oliver
Some very particular phones for your very particular needs

In some ways, smartphones are a strange product. We all use them differently, and have different expectations as to their performance, yet most of us buy one of just a handful of models that all do pretty much exactly the same thing. But what if you want something different? What if you want something distinctly you? Well, here are some phones for particular people phones that fulfill a particular need.

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Appealing to the constant customer

  • News
  • October 23, 2015
  • Doris Evans
Appealing to the constant customer

Online retail spending in New Zealand is exceeding NZ$3 billion, according to BNZ, and “digital addiction” is a growing trend. Eight out of 10 consumers globally use a computer, smartphone, tablet or in-store technology when shopping. This is called “omnishopping”.

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