It’s no surprise by now that most consumers grip their smartphones tightly when walking around the local shops. Around 82 percent of American shoppers turn to their smartphones to make purchasing decisions and in our world of connectivity, WiFi is all but expected by New Zealand customers at the mall. So how can retailers provide this service, gather insights and not come across as too creepy either?
New Zealand-based customer personalisation company VMob had a presence at the National Retail Federation’s Big Show this year. More than 33,000 attendees experienced the show, which was held in New York from January 17-20. Here are some thoughts from VMob chief executive Scott Bradley as he mans the display on days one and two.
In some ways, smartphones are a strange product. We all use them differently, and have different expectations as to their performance, yet most of us buy one of just a handful of models that all do pretty much exactly the same thing. But what if you want something different? What if you want something distinctly you? Well, here are some phones for particular people phones that fulfill a particular need.
Online retail spending in New Zealand is exceeding NZ$3 billion, according to BNZ, and “digital addiction” is a growing trend. Eight out of 10 consumers globally use a computer, smartphone, tablet or in-store technology when shopping. This is called “omnishopping”.