After a flurry of changes announced in the loyalty card space last week, it turns out the disruption is not quite yet over. Mitre 10 has announced it will be ending its relationship with Fly Buys after a review of its loyalty programme. Meanwhile, the
DIY retailer Mitre 10 has paid homage to its store owners in the regions by featuring them in its latest series of TVCs. The ad campaign is part of its sponsorship of the Mitre 10 Cup rugby competition (formerly the National Provincial Championship).
A home improvement business might seem like an unlikely digital star, but Mitre 10 has proved otherwise. It has become a formidable force on social media, from its ‘Easy As’ DIY videos on YouTube to its ‘show us the results’ posts on Facebook. We talked
Following on from a successful slew of DIY videos on YouTube, Mitre 10 has launched an online video streaming service on its website. The move shows the retailer is confident its audience will follow its content wherever it goes.
Doing business in a small town is hard, even if you are a well-known brand. Te Kuiti’s Mitre 10 owner Vaughan Wheeler displayed true number eight wire mentality and Kiwi gumption to bring his dream of a new store to reality.
Mitre 10 has opened its first drive-through centre beside its Dunedin store. The space sells landscaping and garden products and tools, giving customers a more convenient way to drop by the store and pick up big-ticket items.
When it comes to expert service, Mitre 10 hardware stores are a popular choice for Kiwis, and one important way the DIY brand builds customer loyalty is giving staff the know-how and can-do skills they need to impress people and keep them coming back.
Hardware, building and garden supplies was one of 10 industries to see an increase in sales at Statistics New Zealand’s last Retail Trade survey, and reno-reality television captured thousands of eyes through shows like Mitre 10 Dream Home last year. It makes sense, then, for
The 20th annual Hardware Awards attracted a record crowd of nearly 500 to celebrate at Shed 10 at Auckland’s waterfront last week. The awards are run by DIY, home improvement and builders supply B2B magazine NZ Hardware Journal.