Mitre 10 has launched a Number 8 campaign to showcase the hardware company's bespoke range of home improvement products.
After a flurry of changes announced in the loyalty card space last week, it turns out the disruption is not quite yet over. Mitre 10 has announced it will be ending its relationship with Fly Buys after a review of its loyalty programme. Meanwhile, the smartphone-based Goody loyalty card has set its sights on expanding, following a successful capital raise.
DIY retailer Mitre 10 has paid homage to its store owners in the regions by featuring them in its latest series of TVCs. The ad campaign shows rival store owners engaging in some lighthearted banter about their favourite rugby teams. The ads are part of its sponsorship of the Mitre 10 Cup (formerly the National Provincial Championship).
A home improvement business might seem like an unlikely digital star, but Mitre 10 has proved otherwise. It has become a formidable force on social media, from its ‘Easy As’ DIY videos on YouTube to its ‘show us the results’ posts on Facebook. We talked to general manager of marketing Dave Elliott about its omnichannel offering.
Following on from a successful slew of DIY videos on YouTube, Mitre 10 has launched an online video streaming service on its website. The move shows the retailer is confident its audience will follow its content wherever it goes.