Founded in 2014, Burger Burger shook up Auckland’s hospitality scene with its affordable burgers and shakes and cheeky personality. It has now expanded to include a restaurant focused on ocean-sourced fare called Fish Fish. Kiwis are clearly huge fans, as Burger Burger has amassed more than 40,000 followers across Facebook and Instagram. Co-founder and creative director Mimi Gilmour discusses the company’s digital approach.
Mimi Gilmour’s restaurant chains Burger Burger and Fish Fish have adopted the no-reservations policy increasingly used overseas. But as their popularity soars and queues have formed, she has decided to create an app that takes the annoyance out of waiting for a table.