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Double Trouble: Burger Burger's Mimi Gilmour on omnichannel

  • News
  • August 26, 2016
  • Elly Strang
Double Trouble: Burger Burger's Mimi Gilmour on omnichannel

Founded in 2014, Burger Burger shook up Auckland’s hospitality scene with its affordable burgers and shakes and cheeky personality. It has now expanded to include a restaurant focused on ocean-sourced fare called Fish Fish. Kiwis are clearly huge fans, as Burger Burger has amassed more than 40,000 followers across Facebook and Instagram. Co-founder and creative director Mimi Gilmour discusses the company’s digital approach.

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Why Burger Burger founder Mimi Gilmour is creating a no-queue app

  • Technology
  • December 2, 2015
  • Nikki Mandow
Why Burger Burger founder Mimi Gilmour is creating a no-queue app
Mimi Gilmour. Photo / Franksolutions.co.nz

Mimi Gilmour’s restaurant chains Burger Burger and Fish Fish have adopted the no-reservations policy increasingly used overseas. But as their popularity soars and queues have formed, she has decided to create an app that takes the annoyance out of waiting for a table.

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