Editor's view: Why merchandising matters

  • Opinion
  • June 14, 2016
  • Sarah Dunn
Editor's view: Why merchandising matters

On a sunny weekend earlier this year, I was strolling around Whangarei’s waterfront and found myself in need of an icecream. I selected one of four or five different outlets in this tourism-driven area at random, and walked into one of the most bewildering stores I’ve ever seen.

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