With Facebook, Instagram, Snapchat, Twitter, YouTube and Pinterest popping up alongside all the traditional media channels, companies are spoiled for choice on how to communicate with their customers these days. The only problem is that a significant amount of budget is being spent on the wrong choices.
Secret shopper is a chance for retailers to hear New Zealand shoppers' thoughts on their best and worst retail experiences, most-wanted products and more. This edition features Duncan Greive, editor and publisher of TheSpinoff.co.nz - a culture and commentary site and content production team based in downtown Auckland.
Do you find yourself watching infomercials late at night? Do you wonder how they can possibly still be a thing? Would you be surprised to hear that a company producing infomercials is one of the biggest media spenders in New Zealand, just behind the likes of Foodstuffs and The Warehouse? If you answered 'yes' to any of these questions (or even if you didn't), then this is the story for you.
Customers are busy people, and they're engaging with an enormous volume of digital information. Fiona Kerr, account director at Hotfoot, explains how retailers can earn their attention.