Why 20 percent of media touchpoints deliver 80 percent of the impact

  • News
  • November 16, 2016
  • Damien Venuto
Why 20 percent of media touchpoints deliver 80 percent of the impact

With Facebook, Instagram, Snapchat, Twitter, YouTube and Pinterest popping up alongside all the traditional media channels, companies are spoiled for choice on how to communicate with their customers these days. The only problem is that a significant amount of budget is being spent on the wrong choices.

Read more

Secret shopper: Duncan Greive

  • News
  • July 28, 2016
  • The Register team
Secret shopper: Duncan Greive

Secret shopper is a chance for retailers to hear New Zealand shoppers' thoughts on their best and worst retail experiences, most-wanted products and more. This edition features Duncan Greive, editor and publisher of - a culture and commentary site and content production team based in downtown Auckland.

Read more

Why are infomercials still a thing?

  • News
  • January 28, 2016
  • Damien Venuto
Why are infomercials still a thing?

Do you find yourself watching infomercials late at night? Do you wonder how they can possibly still be a thing? Would you be surprised to hear that a company producing infomercials is one of the biggest media spenders in New Zealand, just behind the likes of Foodstuffs and The Warehouse? If you answered 'yes' to any of these questions (or even if you didn't), then this is the story for you.

Read more

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Concept to closet
Business coverage of New Zealand Fashion Week.
Regional rollercoaster
What does retail look like in 2019 for ...
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
The future is bright
We spoke with four retailers in their twenties ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

More haste, less speed in retail marketing

  • Opinion
  • December 30, 2015
  • Fiona Kerr
More haste, less speed in retail marketing

Customers are busy people, and they're engaging with an enormous volume of digital information. Fiona Kerr, account director at Hotfoot, explains how retailers can earn their attention.

Read more
Results for
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

The Register

Content marketing/advertising? Email or call 022 639 3004

View Media Kit