If there is one thing that can be relied on, it is the gathering of a large crowd for a newly-opened international retailer. But why is there such a hype around make-up brands, and why do I feel like I need to be a part of it?
International make-up distributor Mecca Cosmetica is extending the reach of its Mecca Maxima stores in New Zealand, and is planning to open its third store in Auckland.
International make-up distributor Mecca Cosmetica is extending the reach of its Mecca Maxima stores in New Zealand, and is planning to open its third store in Auckland.
The beauty industry is more profitable than ever thanks to the power of social media, and New Zealand consumers are finally reaping the benefits. Two big name beauty brands have moved into the Kiwi market, with Sephora launching online and Mecca Maxima planning on opening a store in December.
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