McDonald's launches high-tech straw

  • Checkout
  • February 16, 2017
  • Erin McKenzie
McDonald's launches high-tech straw

In a ‘Special Event’ Facebook Live video, similar to an Apple announcement, McDonald's has announced a new Chocolate Shamrock shake and a game-changing straw to match.

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Customising convenience – oxymoron or genius?

  • Opinion
  • February 29, 2016
  • Fiona Kerr
Customising convenience – oxymoron or genius?

Fiona Kerr is business director at retail advertising agency, Hotfoot, and regularly gives thanks that shopping is all in a day’s work. This week, Kerr has put her body on the line to bring insights of tasty proportions, delving into a McDonald's culinary experience.

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Hot Hamburglars and kale for breakfast: McDonald’s attempts to breathe life back into its brand

  • Checkout
  • May 7, 2015
  • Elly Strang
Hot Hamburglars and kale for breakfast: McDonald’s attempts to breathe life back into its brand

McDonald’s is working to bring the lovin’ back into its brand after its sales dropped 7 percent in 2014. CEO Steve Easterbrook said this week he plans to completely overhaul the company, cutting costs, sprucing up its menu and restructuring its empire. But to remain relevant, McDonald’s is going down some wacky avenues, pursuing a revamp of its Hamburglar character and adding kale to breakfast meals.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Concept to closet
Business coverage of New Zealand Fashion Week.
Regional rollercoaster
What does retail look like in 2019 for ...
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
The future is bright
We spoke with four retailers in their twenties ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

McDonald's agrees to drop zero hour contracts

  • News
  • May 1, 2015
  • Sarah Dunn
McDonald's agrees to drop zero hour contracts

Zero hours have been struck off at McDonald’s in what Unite Union is calling a “historic agreement.”

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UPDATED: Strikes go ahead at McDonald’s tomorrow as union slams its rostered zero hours offer as “meaningless”

  • News
  • April 14, 2015
  • Elly Strang
UPDATED: Strikes go ahead at McDonald’s tomorrow as union slams its rostered zero hours offer as “meaningless”

Unite Union national director Mike Treen has snubbed McDonald’s latest employee contract offering, which guaranteed 80 percent of rostered hours to workers. He says the offer is “PR spin” that doesn’t solve the problem at hand with zero hour contracts.

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