Toys “R” Us, one of the world’s largest toy store chains, has filed for bankruptcy protection, becoming the third largest retailer of all time to file for bankruptcy.
Toy making giant Mattel has given one of its classic toy models a modern makeover by creating a 3D printer for kids. ThingMaker is the high tech version of the 1960’s original, allowing kids to create toys of any shape via their phones or tablets.
Barbie's once unattainable looks have been changed by Mattel to be more inclusive in the 21st century. Instead of being impossibly thin, small-waisted, busty, and long-legged, she’s now also a range of sizes: tall, petite and curvy.
Barbie founder Mattel’s profits have free-fallen from its more lucrative days, so rather than roll out "retirement Barbie" it's trying new ways to attract young customers. Its latest commercial is fronted by a boy for the first time ever, following its last ad that explored the idea of young girls with the power to be anything they want to be.
As Barbie founder Mattel’s profits have free-fallen from its more lucrative days, Mattel has scrambled to make its dolls relevant in the 21st century. It has just released a new range of superhero dolls, designed by women, for girls, to try break the mould.