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Toys "R" Us files for bankruptcy protection

  • News
  • September 21, 2017
Toys "R" Us files for bankruptcy protection

Toys “R” Us, one of the world’s largest toy store chains, has filed for bankruptcy protection, becoming the third largest retailer of all time to file for bankruptcy.

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Watch out, Play-Doh: Mattel launches 3D toy printer for kids

  • Checkout
  • February 17, 2016
  • Erin McKenzie
Watch out, Play-Doh: Mattel launches 3D toy printer for kids

Toy making giant Mattel has given one of its classic toy models a modern makeover by creating a 3D printer for kids. ThingMaker is the high tech version of the 1960’s original, allowing kids to create toys of any shape via their phones or tablets.

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Barbie becomes available in all shapes and sizes

  • Checkout
  • January 29, 2016
  • StopPress Team
Barbie becomes available in all shapes and sizes

Barbie's once unattainable looks have been changed by Mattel to be more inclusive in the 21st century. Instead of being impossibly thin, small-waisted, busty, and long-legged, she’s now also a range of sizes: tall, petite and curvy.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Boy cast as face of Barbie ad for the first time ever

  • Checkout
  • November 18, 2015
  • The Register team
Boy cast as face of Barbie ad for the first time ever

Barbie founder Mattel’s profits have free-fallen from its more lucrative days, so rather than roll out "retirement Barbie" it's trying new ways to attract young customers. Its latest commercial is fronted by a boy for the first time ever, following its last ad that explored the idea of young girls with the power to be anything they want to be.

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Mattel’s new superhero dolls knock Barbie off her pedestal

  • Checkout
  • October 13, 2015
  • Elly Strang
Mattel’s new superhero dolls knock Barbie off her pedestal

As Barbie founder Mattel’s profits have free-fallen from its more lucrative days, Mattel has scrambled to make its dolls relevant in the 21st century. It has just released a new range of superhero dolls, designed by women, for girls, to try break the mould.

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