Competition is fierce in retail marketing with so many channels to engage shoppers on. We spoke with Curt Munk, head of strategy at FCB Red, the retail strategy division of the global marketing agency, about the future of shopper marketing. Munk has worked on marketing,
Farmers and its advertising agency, JustOne/.99, have released a new ad that goes against traditional retail ad strategies. Instead of the usual technique of sales being shouted at the viewer, it's subtle in its approach, with a very minimal voiceover at the end. Stoppress'