Close
Close
 
 

Got a story? Email editor@theregister.co.nz

 

KFC retail scheme adds cassette tapes to the mix

  • Checkout
  • October 5, 2017
  • StopPress Team
KFC retail scheme adds cassette tapes to the mix

KFC has paid homage to the classic American road trip by releasing a cassette tape that provides GPS-like directions for travellers to follow Colonel Harland Sanders tracks.

Read more
 
 

Total eclipse of the marketing strategy

  • Checkout
  • August 21, 2017
  • Courtney Devereux
Total eclipse of the marketing strategy

A rare opportunity is store for retailers tomorrow as they jump on the bandwagon for the ‘all-American’ eclipse. Certain retailers have especially planned marketing stints to celebrate the first solar eclipse in 38 years.

Read more
 
 

KFC has launched an apparel range

  • Checkout
  • July 13, 2017
  • Courtney Devereux
KFC has launched an apparel range

Just when you thought KFC’s marketing team were done making waves for 2017, the fast-food chain has recently dropped a clothing and accessories line.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Regional rollercoaster
What does retail look like in 2019 for ...
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Creating your own bonfire effect

  • Opinion
  • May 25, 2017
  • Juanita Neville-Te Rito
Creating your own bonfire effect

Bringing brand propositions to life in a consistent way is a never-ending challenge for retailers.

Read more
 
 

Retail marketing expert Curt Munk on the modern-day shopper, the best campaigns of the year and how to nail your marketing strategy

  • News
  • December 13, 2016
  • Elly Strang
Retail marketing expert Curt Munk on the modern-day shopper, the best campaigns of the year and how to nail your marketing strategy

Competition is fierce in retail marketing with so many channels to engage shoppers on. We spoke with Curt Munk, head of strategy at FCB Red, the retail strategy division of the global marketing agency, about the future of shopper marketing. Munk has worked on marketing, store design and advertising for global giants such as Coca Cola, Sony, Nestle and Walmart.

Read more
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}