NZ Marketing magazine/StopPress and the Marketing Association invite marketers from all industries to share the strategy, thinking and results of their marketing initiatives as the call for entries opens for the 2017 TVNZ-NZ Marketing Awards.
The significant upheaval in the world of retail has changed the equation for customers and for retailers, says The Retail Collective's Juanita Neville-Te Rito. One way to make the best of it is to find a niche.
Scams are getting increasingly sophisticated, which is why Trade Me's latest video—starring the company's own staffers—are looking to get people clued up on the perils of purchasing online.
With the amount of channels available to contact customers on these days, companies are spoiled for choice on how to communicate with them. But there's a right - and very wrong - way businesses can embrace social media, explains social strategist Sarah Pearce. She outlines some ways businesses can avoid the common mistakes made on social media in 2016.
The Retail Collective founder Juanita Neville-Te Rito has been following the Dick Smith hearing in the Supreme Court of New South Wales with interest, and believes many lessons from it are applicable to Kiwi retailers.