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Entries are now open for the 2017 TVNZ-NZ Marketing Awards

  • TVNZ-NZ Marketing Awards
  • May 11, 2017
  • StopPress Team
Entries are now open for the 2017 TVNZ-NZ Marketing Awards

NZ Marketing magazine/StopPress and the Marketing Association invite marketers from all industries to share the strategy, thinking and results of their marketing initiatives as the call for entries opens for the 2017 TVNZ-NZ Marketing Awards.

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Scratch that niche

  • Opinion
  • February 2, 2017
  • Juanita Neville-Te Rito
Scratch that niche
Image: Kerryn Smith

The significant upheaval in the world of retail has changed the equation for customers and for retailers, says The Retail Collective's Juanita Neville-Te Rito. One way to make the best of it is to find a niche.

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Trade Me rolls out an online safety campaign

  • News
  • January 31, 2017
  • StopPress Team
Trade Me rolls out an online safety campaign

Scams are getting increasingly sophisticated, which is why Trade Me's latest video—starring the company's own staffers—are looking to get people clued up on the perils of purchasing online.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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How to avoid huge social media fails in 2017

  • Opinion
  • January 19, 2017
  • Sarah Pearce
How to avoid huge social media fails in 2017

With the amount of channels available to contact customers on these days, companies are spoiled for choice on how to communicate with them. But there's a right - and very wrong - way businesses can embrace social media, explains social strategist Sarah Pearce. She outlines some ways businesses can avoid the common mistakes made on social media in 2016.

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Avoid the mistakes of fools

  • Opinion
  • December 30, 2016
  • Juanita Neville-Te Rito
Avoid the mistakes of fools

The Retail Collective founder Juanita Neville-Te Rito has been following the Dick Smith hearing in the Supreme Court of New South Wales with interest, and believes many lessons from it are applicable to Kiwi retailers.

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