Shopping centres are diverging from the traditional Santa meet and greets into more creative Christmas celebrations. Mall festivities in 2015 so far have included augmented reality Christmas experiences, choirs outside stores and giant Christmas presents.
A Sydney shopping centre is encouraging shoppers to beat the Christmas weekend crowds by taking the day off work. In exchange for giving up a precious day of leave, Birkenhead Point Outlet Centre is offering incentives such as all day parking, free gift wrapping, bubbles and the hiring of a personal gift consultant.
Ah, Christmas. That jolly time of year where Christmas carols are in the air and stampedes of people head to the mall, forcing shoppers to spend 30 minutes circling the car park. We explore whether the typically stressful experience could be improved.
Six Kiwi Property shopping centres around New Zealand will be getting huge state-of-the-art digital screens, reminiscent of Times Square in New York. Selected centres will also be getting interactive, touch screen panels.
Idealog's digital editor, Jonathan Cotton, explains how he took his kids to stationery shop Smiggle and it just about killed him.