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New Zealand shopping centres roll out unique Christmas attractions

  • News
  • November 30, 2015
  • Elly Strang
New Zealand shopping centres roll out unique Christmas attractions

Shopping centres are diverging from the traditional Santa meet and greets into more creative Christmas celebrations. Mall festivities in 2015 so far have included augmented reality Christmas experiences, choirs outside stores and giant Christmas presents.

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Aussie mall urges shoppers to skip work to avoid weekend crowds

  • News
  • November 3, 2015
  • Elly Strang
Aussie mall urges shoppers to skip work to avoid weekend crowds

A Sydney shopping centre is encouraging shoppers to beat the Christmas weekend crowds by taking the day off work. In exchange for giving up a precious day of leave, Birkenhead Point Outlet Centre is offering incentives such as all day parking, free gift wrapping, bubbles and the hiring of a personal gift consultant.

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Christmas shopping – a necessary evil?

  • News
  • October 28, 2015
  • Elly Strang
Christmas shopping – a necessary evil?

Ah, Christmas. That jolly time of year where Christmas carols are in the air and stampedes of people head to the mall, forcing shoppers to spend 30 minutes circling the car park. We explore whether the typically stressful experience could be improved.

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Malls bring a taste of Times Square to New Zealand

  • Property
  • August 20, 2015
  • Elly Strang
Malls bring a taste of Times Square to New Zealand

Six Kiwi Property shopping centres around New Zealand will be getting huge state-of-the-art digital screens, reminiscent of Times Square in New York. Selected centres will also be getting interactive, touch screen panels.

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Abandon all hope, ye who enter Smiggle

  • Opinion
  • August 11, 2015
  • Jonathan Cotton
Abandon all hope, ye who enter Smiggle

Idealog's digital editor, Jonathan Cotton, explains how he took his kids to stationery shop Smiggle and it just about killed him.

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