As regular readers will know, The Retail Collective's Juanita Neville-Te Rito is a shopper of unusual talent. Here, she considers how her love for shopping dovetails with her enthusiasm for loyalty programmes.
The new and improved catalogue is the first of its kind for Fly Buys. It chose Tangible Media to create a magazine that people would be interested to pick up and read – as well as browse through - to discover the products listed as rewards.
Insurance company Sovereign has partnered with gyms, wearable technology companies, Noel Leeming and New World supermarkets in a new loyalty programme intended to encourage members to improve their health. ‘Healthy by Sovereign’ allows members to accrue reward points redeemable for cash by logging healthy activities like buying fresh fruit and vegetables.
At the Kiwicon security conference in December, two researchers demonstrated how members of the public can create barcodes which mimic those developed by Countdown for Z Energy fuel stations, giving them access to fuel discounts of up to 40 percent. We asked the researchers, who’ve kept their identities secret, whether other retailers are vulnerable to the same trick.
Big data is confusing but there are ways into it, says The Warehouse Group business manager – loyalty, Nathalie Moolenschot. She spoke at Vend’s breakfast workshop for retailers, which was held last week in Remuera.