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To reward or not reward, that is the question

  • Opinion
  • September 20, 2016
  • Juanita Neville-Te Rito
To reward or not reward, that is the question
Image: Kerryn Smith

As regular readers will know, The Retail Collective's Juanita Neville-Te Rito is a shopper of unusual talent. Here, she considers how her love for shopping dovetails with her enthusiasm for loyalty programmes.

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A magazine makeover for New Zealand's loyalty programme: Fly Buys updates its catalogue

  • News
  • August 31, 2016
  • Erin McKenzie
A magazine makeover for New Zealand's loyalty programme: Fly Buys updates its catalogue

The new and improved catalogue is the first of its kind for Fly Buys. It chose Tangible Media to create a magazine that people would be interested to pick up and read – as well as browse through - to discover the products listed as rewards.

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Sovereign’s new loyalty programme lets consumers spend points with retailers

  • News
  • April 22, 2016
  • Sarah Dunn
Sovereign’s new loyalty programme lets consumers spend points with retailers

Insurance company Sovereign has partnered with gyms, wearable technology companies, Noel Leeming and New World supermarkets in a new loyalty programme intended to encourage members to improve their health. ‘Healthy by Sovereign’ allows members to accrue reward points redeemable for cash by logging healthy activities like buying fresh fruit and vegetables.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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The hackers who cracked Countdown’s fuel algorithm reassure retailers

  • News
  • January 21, 2016
  • Sarah Dunn
The hackers who cracked Countdown’s fuel algorithm reassure retailers

At the Kiwicon security conference in December, two researchers demonstrated how members of the public can create barcodes which mimic those developed by Countdown for Z Energy fuel stations, giving them access to fuel discounts of up to 40 percent. We asked the researchers, who’ve kept their identities secret, whether other retailers are vulnerable to the same trick.

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How to break up big data and make it work for you

  • News
  • September 14, 2015
  • Sarah Dunn
How to break up big data and make it work for you

Big data is confusing but there are ways into it, says The Warehouse Group business manager – loyalty, Nathalie Moolenschot. She spoke at Vend’s breakfast workshop for retailers, which was held last week in Remuera.

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