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Comeback Story: Lego passes Ferrari as most powerful brand

  • News
  • April 11, 2017
  • The Register team
Comeback Story: Lego passes Ferrari as most powerful brand

In a surprising turn of events, the Lego company has gone from significant operating losses to becoming a more powerful brand than Ferrari.

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The largest Lego Christmas tree in the Southern Hemisphere comes to Aotearoa

  • Design
  • December 16, 2016
  • Benjamin Mack
The largest Lego Christmas tree in the Southern Hemisphere comes to Aotearoa

There's a new sculpture more than 10 metres tall sitting in Auckland's Aotea Square. And it's made of Lego - more than 500,000 pieces of them to be precise.

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Forget about Lego: meet Flexo

  • Design
  • September 8, 2016
  • Benjamin Mack
Forget about Lego: meet Flexo

A Kiwi engineer has come up with bendy building blocks for children - just don’t confuse them with Lego.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Technology is rapidly changing the retail industry as ...
 

Japanese artist shows it's okay to play with your food

  • Checkout
  • May 12, 2016
  • The Register team
Japanese artist shows it's okay to play with your food

Kids are often guilty of eating Play-Doh, but they could soon be trying to munch on Lego if Japanese artist Tary has anything to do with it. He has created delicious-looking dishes made completely out of Lego building blocks. The food ranges from bananas to more complex creations, like bento boxes.

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New app predicts what products will sell out in stores

  • News
  • November 25, 2015
  • Elly Strang
New app predicts what products will sell out in stores

Here’s a psychic skeptics will struggle to debunk: IBM has developed an app that trawls customer conversations on the internet to help retailers and shoppers to understand which products will be popular. It has already picked which items will be hot commodities for Christmas 2015.

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