The rise of fast-casual dining is having an influence on some of the most well known fast food restaurant chains in the business – most recently, fried chicken giant KFC. It opened up an urban restaurant on Fort St in Auckland’s CBD earlier this year. We spoke to the creative branding and design company Saturday about the thinking behind the new space.
KFC has continued to roll out retail goods in time, and specifically for, Christmas. The company’s newest campaign features a bath bomb, a candle and a selection of Christmas ornaments for purchase.
KFC has paid homage to the classic American road trip by releasing a cassette tape that provides GPS-like directions for travellers to follow Colonel Harland Sanders tracks.
Just when you thought KFC’s marketing team were done making waves for 2017, the fast-food chain has recently dropped a clothing and accessories line.
In the age of social media, fast food companies have been forced into tussling with the online rumour mill. What might, at first, start as a silly conversation between friends can, in the matter of short few Tweets, spread across the world. So, with a little help from the trustworthy faces of Pete and Andy Walker, KFC is taking a stand against rumours, such as the fact that its chickens are bred at "Illuminati mutant farms".