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Rebranding the deep South: How Invercargill, the city with no brand, finally found its identity

  • News
  • September 21, 2017
  • Elly Strang
Rebranding the deep South: How Invercargill, the city with no brand, finally found its identity

Invercargill is well known for its wide 'Parisian' boulevards, infamous mayor, the world’s Southern-most McDonalds (we think), an abundance of oysters and cheese rolls, as well as the highest incidence of R-rolling in the country. However, the city hasn't ever established a lasting brand identity, and locals decided the time had come to figure out what the town stood for. Designer Tim Christie talks us through the Invercargill brand’s new “stoic” look and feel.

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Southland retailers positive, despite locals spending up large in North Island

  • News
  • April 22, 2016
  • Elly Strang
Southland retailers positive, despite locals spending up large in North Island
Glowing Sky, Invercargill. Glowing Sky was given as an example of a retailer doing well at the workshop.

A workshop held in Invercargill this week found that despite a drop in consumer spending locally, retailers are in good spirits about the industry. First Retail managing director Chris Wilkinson talks about tips given at the workshop and the surprising consumer spending trends bolstering the regions.

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Southland shop owners rally together to overcome provincial retail challenges

  • News
  • March 31, 2016
  • Elly Strang
Southland shop owners rally together to overcome provincial retail challenges
Invercargill's main street.

It’s no secret some provincial retailers are feeling quite vulnerable at the moment. However, help is on its way, with a workshop planned for Southland retailers in April on how to become more robust in the volatile market. We talk to First Retail’s Chris Wilkinson about the challenges facing Invercargill and the broader provincial retail industry.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Invercargill’s CBD hits record number of empty shops

  • Property
  • April 23, 2015
  • Elly Strang
Invercargill’s CBD hits record number of empty shops

In a trend that’s been identified in many regional towns around the country, Invercargill’s CBD is the emptiest it has been in over a decade. More than 40 shops and offices are sitting empty awaiting tenants.

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