Invercargill is well known for its wide 'Parisian' boulevards, infamous mayor, the world’s Southern-most McDonalds (we think), an abundance of oysters and cheese rolls, as well as the highest incidence of R-rolling in the country. However, the city hasn't ever established a lasting brand identity, and locals decided the time had come to figure out what the town stood for. Designer Tim Christie talks us through the Invercargill brand’s new “stoic” look and feel.
A workshop held in Invercargill this week found that despite a drop in consumer spending locally, retailers are in good spirits about the industry. First Retail managing director Chris Wilkinson talks about tips given at the workshop and the surprising consumer spending trends bolstering the regions.
It’s no secret some provincial retailers are feeling quite vulnerable at the moment. However, help is on its way, with a workshop planned for Southland retailers in April on how to become more robust in the volatile market. We talk to First Retail’s Chris Wilkinson about the challenges facing Invercargill and the broader provincial retail industry.
In a trend that’s been identified in many regional towns around the country, Invercargill’s CBD is the emptiest it has been in over a decade. More than 40 shops and offices are sitting empty awaiting tenants.