Any retailer who’s on Instagram wants results. If you’re marketing on Instagram, chances are you’re in it because you want increase customer engagement, followers, and ultimately, revenue. Vend retail expert Francesca Nicasio explains three common mistakes made by brands and how to counteract them.
Kiwi companies can finally use the glossy, image-focused social media app Instagram to target customers. The Facebook-owned company has finally launched ad capabilities in this part of the world, meaning companies can promote ads through different-sized images and videos and use Facebook’s savvy ad-management technology to manage it all. Instagram business lead says the company wants to make Instagram a “full-funnel” marketing interface that takes the user from initial interest to final purchase.
In his 2014 book, Zero to One Peter Thiel addressed what he called the “field of dreams conceit”. He said “customers will not come just because you build it. You have to make that happen and it’s harder than it looks”. Social media sites offer a new way for businesses to advertise their wares and engage with customers. The Register's sister publication Idealog asked Kiwi businesses at different stages of development how they used social media to build their brand and build sales.
Colleen Ryan is head of strategy at The Research Agency. She looks at how the presence of brands and commerce on social media networks is accepted by users, and what retailers can do to fit in.
Instagram is a free mobile-only social media network based on photographs taken and shared by users. It was launched in 2010 and quickly became enormously popular, reaching the top spot in Apple’s App Store within 24 hours. We looked into how retailers can use Instagram, and spoke to Kiwi skincare label Oasis Beauty about its success on the platform.