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How did that happen? The rise of influencer marketing

  • News
  • October 20, 2017
  • Courtney Devereux
How did that happen? The rise of influencer marketing

Something has changed recently that has sent shockwaves through the marketing world. This is, put simply, that the current influencers brands are able to work with are infinitely more humanised, approachable and accessible than ever before.

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How did that happen: AirSpace

  • News
  • July 21, 2017
  • Courtney Devereux
How did that happen: AirSpace

Welcome to AirSpace, an article written by Kyle Chayka for The Verge, looks at the faux-artisanal aesthetic of ‘industrial’ interior design and its sudden rise in popularity in both residential and commercial zones.

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How did that happen? Crocs

  • News
  • May 25, 2017
  • Courtney Devereux
How did that happen? Crocs

A key footwear player from the mid-2000s is slithering out of the swamp of unfashionability and onto the runway. That’s right: Crocs are back.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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