Last week Amazon announced their big plans to open a revolutionary retail store format in Seattle in early 2017. Amazon Go won’t require shoppers to check out with their purchases, a concept the company are calling ‘Just Walk Out Shopping’. Developed with the vision of creating a shopping experience with no lines, it’s been four years in the making. But why should New Zealand retailers care? Hotfoot general manager Fiona Kerr explains.
Omnichannel, hyper-local, micro-moments: What do all these words have in common? According to Hotfoot general manager Fiona Kerr, they're some of 2016's most overused buzzwords. She breaks down her top six marketing buzzwords for the year, and explains why some of them were actually useful to marketers and retailers.
Did you know there's only ten Fridays left until Christmas? In other words - if you're not prepared for it now, there's no hope. If you didn't nail it this year, general manager at Hotfoot Fiona Kerr shares some tips on how to prepare yourself for Christmas next year.
"The difference between good and great retailing is small. It’s that something special you offer to your customers that puts you ahead of the competition." Hotfoot general manager Fiona Kerr explains why retail is more than just a sales transaction, and gives some examples of retailers who are offering a great customer experience.
Sephora is a French chain of cosmetics stores that is in 30 countries. It generated over US$4 billion in revenue as of 2013. Hotfoot chief executive Juanita Neville-Te Rito explores what makes it such a powerhouse in the world of retail today.