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New toothpaste brand Grin leverages demand for 'green' products

  • News
  • February 4, 2016
  • Erin McKenzie
New toothpaste brand Grin leverages demand for 'green' products

As the number of New Zealanders making a conscious effort to return to their grassroots increases, so too does demand for products with a natural spin, leading to a 25 percent increase in the organic sector from 2009 to 2012. Now, the latest product to grace shelves and satisfy the need for everything natural is a manuka oil and fennel based toothpaste. We look at how Grin Toothpaste is tapping into this growing market.

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