Close
Close
 
 

Why the corporate world needs to be selling experiences, not things

  • Opinion
  • January 28, 2016
  • Theo de Monchy
Why the corporate world needs to be selling experiences, not things

Lately, innovation has become less about inventing gadgets and more about creating amazing experiences for people. If you’ve been wondering why, advances in our understanding of happiness might hold the answer. Previously Unavailable's Theo De Monchy explains why this change came about and how companies can adapt.

Read more
 
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}