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Creating an experience for Halloween

  • News
  • October 19, 2017
  • Courtney Devereux
Creating an experience for Halloween

Halloween is slowly approaching, and while some retailers are doing their bit to stock the themed holiday goods, Look Sharp is adding a spooky experience to its offering to draw consumers in.

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M&M 'pre-haunt' Halloween candy for sale

  • Checkout
  • October 17, 2017
  • StopPress Team
M&M 'pre-haunt' Halloween candy for sale

With a live feed coming from a historic house known for spooky sightings, M&M's is stuffing your candy full of ghosts for Halloween in its latest campaign.

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Kiwi retailers reach for the scare tactics

  • News
  • November 1, 2016
  • Jessica-Belle Greer
Kiwi retailers reach for the scare tactics

It might not be the biggest event on the local calendar, but retailers love a themed holiday and Halloween offers boundless opportunities for creativity.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Concept to closet
Business coverage of New Zealand Fashion Week.
Regional rollercoaster
What does retail look like in 2019 for ...
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
The future is bright
We spoke with four retailers in their twenties ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

The 2016 pop culture Halloween costumes that should get in the sea

  • Checkout
  • October 13, 2016
  • Elly Strang
The 2016 pop culture Halloween costumes that should get in the sea

Halloween is just around the corner, which means companies have begun selling their creepiest wares, get-ups and decorations. However, with this rampant roll-out of products, there's bound to be some bad decisions made. So, what are the most tasteless costumes on offer in 2016? The Register investigates.

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Target creates spooky virtual reality series to sell Halloween goods

  • Checkout
  • November 3, 2015
  • Elly Strang
Target creates spooky virtual reality series to sell Halloween goods

Target has gotten into the spooky swing of things with a virtual reality series on YouTube to promote Halloween items for sale. It’s aimed at Halloween fanatics and party throwers who want a new source of inspiration.

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