New research by search giant Google has found 2016 was a transformative year for shopping in New Zealand. The report on mobile consumers in the Asia Pacific region found smartphone adoption hit 76 percent in New Zealand, ahead of countries known for their smartphone use, such as the US (72 percent) and Japan (59 percent).
Much like international retail stores, movies and our internet speeds, New Zealand hasn’t yet caught up to the rest of the world with Google Shopping. However, many believe its arrival is only a matter of time – and the effect of its ‘buy now’ button on local businesses could be significant.
The Register team received this case study during the course of our investigation into the state of retail ecommerce. It's from an anonymous ecommerce businessperson, and makes for a harrowing read.
Google has released its consumer barometer, which sheds light on how people behave online. The search giant has found the internet is key when it comes to shopping both online and offline. It may be a giant global company, but its insights for Kiwi businesses are not to be underestimated, as 78 percent of New Zealand consumers turn to search engines to find or research a local business.
So apparently the world has gone mad for buttons - you know, those irresistible round things you can’t help but push. The human psyche is seemingly embedded with an unrelenting draw toward buttons - something illustrated in the exasperation of a parent begging a toddler to leave random switches alone. This base impulse is something that brands are looking to capitalise on by luring shoppers in with tantalising "buy now" buttons. Would you press it?