From the Middle Ages to the multichannel era

  • Opinion
  • December 10, 2015
  • Stephen Kurzawski
From the Middle Ages to the multichannel era

Ambiente is approaching fast. The largest homewares trade show in the world will run from February 12 - 16 in 2016. Stephen Kurzawski, vice president of Messe Frankfurt Exhibition GmbH, shares some of the history behind the 775-year-old German tradition of trade fairs.

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