New Zealand retailers employ around 209,000 people, representing about 10 percent of the country’s total workforce. It’s an industry offering diverse opportunities that include everything from visual merchandising to executive management, but for years, it’s battled a perception that a career in retail isn’t a real career. At the same time, retailers are increasingly turning to casual contracts to fill gaps in their rosters. Are these two issues interlinked? With support from Frontline Retail, the NZ Retail team investigated.