Long before organic food was hot property in New Zealand’s mainstream supermarkets, Commonsense Organics was offering organically-grown produce to everyday New Zealanders. Twenty-five years on, it’s seen the zeitgeist catch up to its vision.
Westgold butter is made on the West Coast. The product has been export-only since the brand was launched by parent company Westland Milk Products in 2004, but this year, it’s been rolled out to Kiwi consumers. Just as it was gaining momentum in supermarkets, the Kaikoura earthquake struck on November 4, putting a serious kink in Westgold’s supply lines. We heard more from their head of marketing, Charlotte Sullivan.
Premium milks have seen tremendous growth over the past two years. The category that market research company Nielsen calls 'Indulgent milk', which includes flavoured milk by Puhoi Valley and Lewis Road Creamery, saw a growth rate of over 2000 percent in 2015, and 34 percent on top of that in 2016. Now there's a new player on the market - Aunt Jean's offers unflavoured, unhomogenised, premium milk.
While consumers are writing their Christmas wish list, we asked leading retailers what trends will be at the top of the list this holiday season. Did we mention there's only a month to go?
With so much diet related information available online, The New Zealand Food and Grocery Council hopes to make food literacy simple for New Zealanders as well as tackle obesity with a new consumer-facing website.