After a flurry of changes announced in the loyalty card space last week, it turns out the disruption is not quite yet over. Mitre 10 has announced it will be ending its relationship with Fly Buys after a review of its loyalty programme. Meanwhile, the smartphone-based Goody loyalty card has set its sights on expanding, following a successful capital raise.
When Air New Zealand announced it would pull out of Fly Buys, questions were raised about what it meant for both the nation's largest loyalty programme but also for the wider loyalty industry. But, as Damien Venuto finds, it might not be so bad.
Z Energy and Fly Buys announced last week that they will soon be offering direct fuel discounts through a new promotion, ‘Fly Buys Pumped’. The promotion will offer instant fuel discounts on selected days, eliminating the need for increasingly unpopular supermarket receipts.
Founded in 1996, Fly Buys is New Zealand’s biggest loyalty programmes. It has huge penetration, with 78 percent of Kiwi households active in the Flybuys programme. The chief executive of the programme’s owner, Loyalty NZ, Stephen England-Hall, says Fly Buys has pivoted effectively with the coming of the internet as a degree of relevancy is built into its structure.
The Register team was interested to see a new crop of sales popping up for Matariki late last month. We asked two companies marking the Maori New Year with discounts about their motivations.