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The loyalty card battle continues: Goody expands, Mitre 10 drops Fly Buys

  • News
  • October 17, 2016
  • Elly Strang
The loyalty card battle continues: Goody expands, Mitre 10 drops Fly Buys
The Goody card.

After a flurry of changes announced in the loyalty card space last week, it turns out the disruption is not quite yet over. Mitre 10 has announced it will be ending its relationship with Fly Buys after a review of its loyalty programme. Meanwhile, the smartphone-based Goody loyalty card has set its sights on expanding, following a successful capital raise.

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Remaining loyal: What Air New Zealand's exit means for Fly Buys

  • Loyalty
  • September 19, 2016
  • Damien Venuto
Remaining loyal: What Air New Zealand's exit means for Fly Buys

When Air New Zealand announced it would pull out of Fly Buys, questions were raised about what it meant for both the nation's largest loyalty programme but also for the wider loyalty industry. But, as Damien Venuto finds, it might not be so bad.

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Fly Buys and Z Energy get rid of paper receipt coupons

  • News
  • July 27, 2016
  • Will Bowman
Fly Buys and Z Energy get rid of paper receipt coupons

Z Energy and Fly Buys announced last week that they will soon be offering direct fuel discounts through a new promotion, ‘Fly Buys Pumped’. The promotion will offer instant fuel discounts on selected days, eliminating the need for increasingly unpopular supermarket receipts.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Flying high: Stephen England-Hall on Fly Buys

  • News
  • August 14, 2015
  • Sarah Dunn
Flying high: Stephen England-Hall on Fly Buys

Founded in 1996, Fly Buys is New Zealand’s biggest loyalty programmes. It has huge penetration, with 78 percent of Kiwi households active in the Flybuys programme. The chief executive of the programme’s owner, Loyalty NZ, Stephen England-Hall, says Fly Buys has pivoted effectively with the coming of the internet as a degree of relevancy is built into its structure.

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New year, new sale: Matariki sales for the Maori New Year

  • News
  • June 25, 2015
  • Sarah Dunn
New year, new sale: Matariki sales for the Maori New Year

The Register team was interested to see a new crop of sales popping up for Matariki late last month. We asked two companies marking the Maori New Year with discounts about their motivations.

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